Archive for August, 2011

h1

Ford & Zipcar Join Social Forces To Get College Students Behind the Wheel

August 31, 2011

(from Christina Warren, mashable.com)

Ford and Zipcar have entered a two-year agreement that will make Ford the largest automotive source for Zipcar U, the short-term car rental company’s university program.

Zipcar U is on more than 250 college campuses across the U.S. As part of the launch, the first 100,000 students to signup for the service will save $10 from the $35 annual fee. Additionally, $1 will be deducted from the hourly rate of the first million hours of rentals at select universities.

Ford and Zipcar‘s social media teams came together to promote their new partnership in a cohesive cross-brand strategy to their target Millennial audience. Ford’s global digital communications chief Scott Monty tells us the social media angle surrounding the partnership and promotion is worth examining for its young focus.

(read the entire article HERE)

Advertisements
h1

First Look: Ford Evos Concept (with video)

August 30, 2011

(from motortrend.com)

Ford is One. The automaker hocked every asset to defy the odds of the Great Recession without government handouts, transforming itself while successfully auctioning off all its superfluous brands, getting back to its roots and unifying its mainstream models in North America, Europe, and Asia for the first time since, probably, the Model T.

That means it’s all over for the current Fusion and Mondeo. If you’ve been waiting on a killer deal on one of those, now’s the time. The Ford Evos concept will debut mid-September at the Frankfurt International Auto Show, and smart money says you’ll see much of its exterior design, and even some of the interior design, on the new production version of the Fusion when it bows at the North American International Auto Show next January in Detroit.

When “Alan (Mulally, FoMoCo CEO) arrived, the end of ’06,” Ford CCO J Mays says, “he made my life a lot easier, because where we were designing cars for three regions before, he said, ‘Why don’t we do it once?’ I’m all for that.”

Mays won’t go on record that the Evos is the next Fusion/Mondeo, however. The concept is C-car (Focus) in length and C/D-plus car width. “I would say 85 to 90 percent of what you see here, you’ll see this design DNA in short order coming to production,” he says.

(read the entire article HERE)
h1

2012 Ford Edge 2.0L EcoBoost – First Drive Review

August 29, 2011

(from caranddriver.com)

Americans like big stuff. We like big houses, big helpings of food, and big cars with big honkin’ engines. But no one—anywhere—likes big fuel bills, and with a gallon of gas here costing much more than the loose change found in our big, cushy couches, something has to give. Forced induction paired with smaller displacement is the favorite current strategy to solve that Catch-22, ostensibly offering efficiency improvements with no loss in performance. Companies are buying in with fervor, and Ford’s effort now includes the 2012 Edge and its new 2.0-liter turbo four-cylinder.

(Read the entire article HERE)

h1

Silver is “the new black” for car colours

August 26, 2011

(from autos.ca)

Toronto, Ontario – Silver and grey are the most popular colours for Canadian car buyers, according to a new study commissioned by Ford, which found that traditional colours still garner loyalty.

At 22.3 per cent, silver/grey was by far the most popular, followed by black at 14.1 per cent, blue at 13.6 per cent, and red well behind at 11.6 per cent. White, often a popular choice in warmer climates, was a distant fifth choice at 6.9 per cent. The study concluded with green at 6.0 per cent, gold at 3.8 per cent and orange at 0.4 per cent, with 11 per cent of Canadians surveyed choosing a colour other than those listed.

“People form an emotional connection with colour and there is something very personal to buyers about the hue of their cars,” said Susan Swek, chief designer of Ford’s colour and materials. “Our internal research shows up to 40 per cent of car buyers say they would walk out of a dealership if they couldn’t buy a car in the colour they wanted.”

Buyer age was also a factor, and the study found that while many people think of the younger generation as risk-takers, the propensity to choose an unconventional colour actually increases with age. The likelihood of choosing red steadily increases with buyer age while the likelihood of choosing black steadily decreases. Men are much more likely to choose a black car, while women are much more likely to choose red. Also more likely to buy a black car are Canadians making more than $80,000 per year, and those who are single.

Across the country, Atlantic Canadians have a surprisingly high number of gold-coloured cars and also the country’s highest instances of red cars. Albertans have the highest preference for blue cars, followed by Quebecers, who are also most likely to choose an unconventional colour not listed in the top eight shades. Ontario residents have the greatest percentage of black cars and are less likely to want a blue one. Green cars are most popular with those in Manitoba and Saskatchewan, followed by British Columbia. Those in Manitoba and Saskatchewan also have the highest preference for white vehicles.

Worldwide, silver is the most popular colour. Among individual nations, nearly half of all vehicles sold in Turkey are white; French and Italian drivers prefer cream-coloured vehicles, and black is the most popular colour in Norway, Portugal, Germany and Russia. The Czech Republic, which prefers blue, is the only country in Europe with a top colour other than white, black or silver.

 

h1

Parking Wars with Doug, the Ford Spokespuppet

August 25, 2011

Another awesome installment featuring Doug, Ford’s Spokespuppet, and the 2012 Focus.  Oh, and of course, John.

See the video HERE

h1

Ford EcoBoost Engine Expands to 2012 Edge and Explorer

August 24, 2011

(from thefordstory.com)

It’s here! The 2.0-liter four-cylinder EcoBoost engine is available in the 2012 Ford Edge and Explorer, shipping to dealerships as we speak! It can be had in the front-wheel-drive models.

And by the way, you thought the Edge and Explorer boasted great fuel economy before? Equipped with the 2.0-liter EcoBoost, the Edge with EcoBoost has a hearty EPA-estimated 21 mpg city and 30 mpg highway. Meanwhile, the Explorer has an EPA-estimated 20 mpg city and 28 mpg highway, which is a 30 percent highway fuel-efficiency increase over the most economical previous-gen 2010 Explorer. Both applications will deliver 240 horsepower and 270 lb.-ft. of torque.

(Read the entire article HERE)

h1

Top tips for passing your road test

August 24, 2011

(from autos.ca)

North Vancouver, British Columbia – Taking a road test can be challenging and nerve-wracking at any time of the year, even in favourable summer weather conditions. The Insurance Institute of British Columbia (ICBC) has five “top tips” for passing your road test.

Each year, more than half of new drivers pass their Class 7 novice road tests, and more than two-thirds of novice drivers pass their Class 5 exit road tests to receive a full driver’s licence.

The top tips are:

Practice makes perfect. Becoming a smart driver doesn’t happen overnight. Learn about smart driving habits by practicing for the knowledge test at ICBC, or through ICBC’s recently-released mobile application. Try to get as much driving experience as you can before taking your road test, in different traffic environments and weather conditions. Ideally, spend time learning with a professional driving instructor.

Watch your speed. Any violation of the Motor Vehicle Act during your road test will result in an automatic fail. The most common reason for failing a road test is speeding. It is vital that you do not go over the posted speed limit even if other drivers around you do. Pay attention to speed limits in school and playground zones, and be careful not to go over the speed limit when accelerating to merge onto a highway.

Keep your distance. Tailgating is not only frustrating but substantially increases your chance of crashing. Two seconds of following distance is about right on most city streets, but increase it to at least three seconds on highways, and four seconds in poor weather.

Observation is key. Poor observation is the second-most common reason for failing a road test. Be sure to check your mirrors when making a turn or changing lanes, then signal and shoulder-check for potential hazards such as other vehicles, cyclists or pedestrians. When turning, stay in your lane turning the whole turn. Don’t turn too wide or cut corners.

Make it a full stop. A common driver error is a “rolling stop” at stop signs rather than a complete stop. When you stop at intersections or crosswalks, make sure your vehicle is behind the white line. Your driver examiner will want to see you watch closely before proceeding, even if you have the right of way. Scan left, right and ahead, and when it is safe to pull into an intersection, go slowly. Pedestrians have the right of way at uncontrolled intersections and crosswalks.